Real estate agents are witness to the birth of automated marketing. From Facebook lead-capture bots to MailChimp’s sales automation tools, our marketing tools are growing more sophisticated every day.Despite such advancements, traditional farming tactics will never cease being effective. This is why ProspectsPlus remains such a popular marketing tool across the industry.It helps that the direct mail and print marketing company deftly leverages
A ranch-style featuring a designer kitchen, blended living space and mixed-metal trimmings — such a house would embody 2017 luxury, so long as it was also decked out in smart home technology.That’s according to twin brothers Jonathan and Drew Scott, co-founders of Scott Brothers Entertainment and Scott Living.The duo and HGTV hosts — real estate agent (Drew) and fixer-upper transformer (Jonathan) — launched their first book this year,
Key Takeaways Facebook should become an integral part of lead generation campaigns. Customers are preferring messaging apps to get in touch with businesses. Let automation qualify leads, while you focus on closing them!We didn’t have content, we didn’t have fancy landing pages and no one knew about us.Yet with a simple ad and a minimal advertising budget, we still managed to get hundreds of real estate leads through Facebook. This blog post s
Forty-two percent of millennials say they are delaying buying a home because of the December 2016 Fed interest rate hike, according to a new TransUnion survey released this week of more than 1,200 consumers.The Federal Reserve announced a second rate increase in March, which might be prompting even more millennials to hold off with their homebuying plans, according to the survey. The federal interest rates usually serve as a benchmark for private
Get ready to talk up more green features with your homebuyers and sellers, and let them know how they can reduce energy usage in the home. More than half of REALTORS® say that their consumers are showing a greater interest in real estate sustainability issues and practices, according to NAR’s REALTORS® and Sustainability report, which stems from NAR’s new Sustainability Program.To help start these conversations, more Multiple Listing Servi
The average size of a home loan has swelled to the biggest amount on record, according to the Mortgage Bankers Association’s survey, which dates back to 1990. The larger mortgage size not only reflects Americans purchasing pricier properties, but also shows they’re more leveraged now too, MarketWatch reports.The median mortgage size is now more than five times as big as the median annual income. In 1990, the median mortgage size was only abou
The 30-year fixed-rate mortgage dropped lower for the third consecutive week and neared its low for 2017, Freddie Mac reports in its weekly mortgage market survey."The 10-year Treasury yield was relatively unchanged this week, while the 30-year mortgage rate fell 4 basis points to 4.1 percent,” says Sean Becketti, Freddie Mac’s chief economist. “After three straight weeks of declines, the 30-year mortgage rate is now barely above the 2017 l
Fifty-six percent of consumers recently surveyed believe that a standard homeowner’s policy covers flood damage. But they’re mistaken, and their assumption could be a costly mistake.The survey by insuranceQuotes of about 1,000 consumers shows a lot of misunderstandings when it comes to home insurance and what’s covered and what’s not.“Being misinformed about your home policy can be an extremely expensive mistake—especially when a few
If you're considering investing in a mobile app for your brokerage, make sure a progressive web app (PWA) is included in your analysis. This technology marries a traditional downloadable app with a mobile-friendly website, and works on all devices, computers, and operating systems.According to Skilled.co, a web development company, the average mobile user accesses four times as many websites as mobile apps per month, and many consumers don't take
Soak brushes in fabric softener to keep the bristles soft. Mix half a cup of fabric softener with a gallon of water, and swish the brush in the mixture for 10 seconds. Lay flat or hang the brush to dry. The softener will keep the bristles from developing a bend and will help distribute the paint more smoothly. Use plastic wrap to protect items from paint splashes. Putting plastic wrap around large items such as toilets and sinks will protect thei
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