You may have noticed that the extremely partisan political climate had some effect on your business relationships in 2017. Managing conflict with clients and colleagues amid a culture of divisiveness was our most popular sales and marketing topic this year, along with tips on improving your listing etiquette and sales pitches to FSBOs, among others. Brush up on your sales skills with our top five sales and marketing stories of 2017.When Clients T
REALTOR® Safety is an important concept for all real estate professionals to understand, but staying safe in the field is often framed as a particular concern for female agents. Such a mind frame can leave men more vulnerable to attack when they think they have less to worry about. This year, we addressed safety specifically for male agents in an article that drew a heated debate among commenters and easily skyrocketed to our top safety story of
Marketing is an investment, not an expenseDid you go into real estate because you loved marketing?Chances are, you didn’t. And that explains why marketing is one of the top challenges for real estate agents today and the subject of so many of these articles.Most agents don’t come from a marketing background, and so they are learning skills, from the very basic to the very advanced, in addition to running their real estate business.In the wo
iPro Real Estate was founded on the idea of building a better living with champion service. We focus on incorporating and mastering the latest technologies and procedures keeping you above the crowd. Our team of professionals set a stronger standard of business, abide by a strict code of ethics and give superior service.AGENT PROFILEAll our tools are conveniently accessible through the online agent profile system.TRANSACTION MGMT Keep business e
If you want to ensure that your real estate expertise and successes are well-publicized, build a marketing strategy the same way you would build a house: Lay the foundation one brick at a time, says Remy Bernstein, COO of Longneck & Thunderfoot, a brand publishing company.Outlining content, PR, and social media strategies should serve as a blueprint for your larger business goals, he says. When you’re building the blueprint, Bernstein says
Forget the bottle of champagne for a closing gift. Some real estate professionals say they want to give something more unique and personal that will make them more memorable to clients. As such, agents are giving clients everything from custom bobblehead dolls of a family to commissioned artwork or even a pet dog.Jason Walker, a real estate pro with Douglas Elliman Real Estate in New York, rescues dogs and occasionally gives them to clients as cl
iPro currently deals throughout the states of California, Texas, Florida and New York. We continue to strive and broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for information on becoming a salesperson.
Promotional gifts, such as branded stress balls, pens, and calendars, can still be an effective way to keep your name top of mind with your clients. Surveys show that consumers hold onto these products for several months, often eventually passing them along to others—and spreading the recognition of your brand.Most people keep promotional products for an average of eight months, according to a 2016 study by the Advertising Specialty Institute.
iPro currently deals throughout the states of California, Texas, Florida and New York. We continue to strive and broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for information on becoming a salesperson
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