Perform a strong competitive analysis on your marketKey Takeaways Find out which agents in your area are getting the most paid and organic web traffic, research who is getting the most out of social media and find out the most-searched keywords in your area.Do you know which real estate agents in your area are using paid advertising, who has thousands of Facebook fans, or who is getting the most organic traffic to their website? If you’re not
Last year, Gary Gold sold the Playboy Mansion, and it was the first home ever to sell for more than $100 million in Los Angeles. And even now, he still gets asked, who would buy a home for $100 million?A shot of the Playboy MansionHow someone goes about buying a $100 million house is really no different than how anyone buys any house. It’s not about price point; it’s about finding the features the buyers want in a home.It’s taken a long ti
iPro Real Estate was founded on the idea of building a better living with champion service. We focus on incorporating and mastering the latest technologies and procedures keeping you above the crowd. Our team of professionals set a stronger standard of business, abide by a strict code of ethics and give superior service.AGENT PROFILEAll the great benefits are conveniently accessible in the online agent profile system.TRANSACTION MGMT New and impr
EQ is crucial in being authentic with clientsKey Takeaways Raising your EQ requires listening skills, authenticity, empathy, confidence and the ability to ask questions.Emotional quotient, or EQ, is a measure of a person’s adequacy in areas such as self-awareness, empathy and being sensitive with other people.Have you ever wondered if your EQ is high enough? Here are seven ways to improve your emotional intelligence as a real estate agent:1.
Visually compelling presentation tool offers a worthwhile publishing alternative for those who used PointDriveKey Takeaways This software encourages visual storytelling and has multiple publishing outlets to make listing presentations easy for agents.Haiku Deck is a web-based marketing and presentation tool. Platforms: Browser; iOS appIdeal for: All agents who make listing presentationsTop selling points Cloud-based and app access Attractive, si
Help make your clients' little country farm dream come trueKey Takeaways When helping rural buyers, agents need to be aware of things like well systems, water safety, septic components, land use and more.Waking up every morning to see my horses grazing in a grassy field, raising chickens to get the freshest eggs imaginable and playing with baby goats in my own backyard had been a dream of mine since I was a child.And almost seven years ago, my hu
About TomYou have questions and concerns – Tom Dunlap is the San Diego REALTOR® with the answers and solutions.You can count on him for: Extensive knowledge of the San Diego real estate market: Tom and his team have covered every corner of San Diego County, working with both buyers and sellers… and they study the sales statistics and inventory carefully, so they can tell you when the price is right – or wrong. Years of experience in help
Scott Stratten of UnMarketing on how to stand out from the crowdKey Takeaways "If you are your unique self, if you are your authentic self, you have no competition."SAN FRANCISCO — What does it mean to provide service so exemplary that the word “service” itself becomes synonymous with your brand?Scott Stratten of UnMarketing shared a story on stage at Inman Connect San Francisco about the Ritz-Carlton hotel chain and how real estate agents
Create content people want to readKey Takeaways Tips to create content people want to share and target ads to specific audiences.SAN FRANCISCO — Let’s face it: articles about appraisals, mortgages and home inspections aren’t likely to go viral online.Mor ZuckerSo when Colorado real estate agent Mor Zucker considered her own social media strategy, she wanted to write something that she herself would want to read and share. She created a life
Three pros share their best advice for growing a team and avoiding mistakes along the wayKey Takeaways You can't grow efficiently without the right team members and a good system in place. Overlook personal preference, and make sure you're hiring the best candidate for the right reasons. If a hire isn't helping you double or triple your output within the first 90 days, he or she isn't the right person, and you should quickly move on.SAN FRANCISCO
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