LinkedIn isn’t just a "set it and forget it" resume and job posting site. It’s a social media platform for building business relationships, and marketing strategist Marc Gordon has a few tips to help brokers make the most of it. Maintain Your Profile. Sounds simple enough, but this step is often forgotten. Keeping your personal profile up-to-date is essential because you never know who will see it — possibly a potential client or a fellow r
For the past several years, real estate professionals have been using social media channels to sell more homes faster by creatively leveraging the tools at their fingertips.Social media marketing is one of the more cost-efficient forms of local marketing for real estate pros. However, an effective social media presence in today’s real estate market is no longer simply defined as setting up a business page on Facebook and hoping your promotional
Homeownership continues to be an important part of many Americans’ retirement plan. So where is homeownership in retirement seeing some of the biggest growth?Six of the 10 cities where retiree homeownership is rising the fastest are located in warm weather climates, a new analysis by SmartAsset shows. Their research looked at cities with populations of greater than 50,000 and measured the percentage change between the 2006 retiree homeownership
REALTORS will play a key role in helping homeowners live more comfortably and be more financially secure in retirement, as three out of four adults say they plan to downsize their home to lower ongoing costs and cash in on the equity.According to the results of a new survey of 3,718 adults by Merrill Lynch and Age Wave, in order to help fund retirement, 67 percent would be willing to move to a less expensive location, 47 percent would consider se
The majority of contracts settle on time, but more than a quarter of practitioners are citing delays due to common culprits.In the latest REALTORS® Confidence Index report, 29 percent of real estate professionals say they faced a delay to settlement and 5 percent reported a contract that was terminated. Sixty-seven percent of practitioners reported their contracts were settled on time.Among the contracts that had a delay to settlement, 38 percen
For years the commercial real estate market remained relatively unchanged when it came to technology, lagging behind the rest of the real estate industry during the Dot Com Boom and the more recent rise of automation and cloud-based technologies. But commercial real estate recovered following the recession and profits began to grow, attracting younger brokers with different needs than their predecessors.These shifts in the industry have led to a
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Some of your clients may be dreaming about buying a home on foreign shores, particularly in countries such as Mexico, Costa Rica, the Philippines, Colombia, and Canada. In fact, about 14 percent of REALTORS® say they had a client in search of property abroad last year, according to the National Association of REALTORS® 2016 Profile of International Activity in U.S. Residential Real Estate. That number has more than doubled from the previous yea
The best way to get more search traffic to your website: Blogging. That said, it takes a lot of blogging to see results.HubSpot, an inbound marketing and sales software company, reviewed the blogging frequency and website traffic of 13,500-plus of its customers. They found that you don’t tend to see any significant boost to traffic if you publish just four times a month. Instead, companies had to publish 5-10 blog posts a month to see noticeabl
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