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REALTORS: 5 Signs Your Website Is Out of Date

Internet users don't tend to have a lot of patience. For example, 79 percent of users will search for another site to complete a task if your website is not optimized, according to an ExperienceDynamics' study. A broken link or even the slightest delay could be enough to get them to move on.A great website can help draw more business to you; a bad one could be costing you business. Better Homes and Garden Real Estate's blog, Clean Slate, recently

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BROKERS: Get More Prospects Choosing iPro

Consumers today don’t just want the basics. They what more information, accurate information, and details about your past clients’ experiences — and they’re going to multiple sources to get it.In a recent Adweek webinar, “What Influences Conversions? The Why Before (and After) the Buy,” representatives from YP Marketing Solutions and Thrive Analytics discussed the results of a recent consumer study of 5,418 adults in eight purchasing

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REALTORS: Mortgage Words You Should Know

The mortgage industry loves jargon and it can quickly confuse a real estate professional and all the moreso a borrower. The Fannie Mae Sellers Guide alone has 91 different acronyms and abbreviations.The National Mortgage News recently offered up a few of the most common acronyms buyers and professionals should know while going through the homebuying process.DTI: Debt to income Underwriters turn to this ratio to determine if a borrower can financi

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California Groups Sue for More Housing

California homeowners and neighborhood groups are filing lawsuits against the state's major cities, demanding they roll back some of their zoning restrictions to make way for more housing development. While the nation's most populous state, California ranks 49th in the number of housing units per capita — beating only Utah — and has the second-highest rate of overcrowding after Hawaii. Officials say the state's housing supply is so low that i

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REALTORS: 5 Occasions That Call for a Handwritten Note

As society operates more and more online, handwritten notes are becoming a rarity — which is why sending one to your clients could help you stand out from your competition."A thank-you note can stand out from the seemingly dull and impersonal style of digital communications, such as emails and texts," Keller Williams Realty notes on its blog. "With mailing lists and newsletters coming at your clients from nearly every business they visit, a tha

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20 Markets With Strongest Kickoff to 2017

The time it has taken for homes to sell nationwide in January has decreased at a rate of 4 percent compared to a year ago, despite record-high housing prices, according to realtor.com®'s latest housing report."We saw evidence of a stronger-than-normal off season starting last September and October due to pent-up demand and surging interest from first-time buyers," says realtor.com® chief economist Jonathan Smoke. "The downside to this strong of

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REALTORS: 7 Traits for More Meaningful Networking

What are the key traits you need to make a stellar impression when networking? Ivan Misner, founder of Business Network International, recently surveyed 3,400 business professionals across the globe to find out the characteristics they like to see in a great networker. Good listener: 61% Positive attitude: 56% Helps others/collaborative: 52% Sincere/authentic: 52% Follows up: 52% Trustworthy: 48% Approachable: 32%"Success in networking depends on

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REALTORS: 5 Savvy Negotiating Tips to Share with Buyers

Anyone buying a property wants to get the best price. A smart offer can not only help successfully close the deal, but it can also earn you the gratitude and loyalty of your clients by saving them thousands of dollars, both upfront and over the life of a mortgage.Here are five tips to put your home buyer in a better negotiating position:1. Explain how to read the market.2017 is likely to remain a seller’s market for the most part, though buyers

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REALTORS: 4 Qualities of Extra Interesting People

Do you have the “it” factor to move your real estate business? Travis Bradberry, author of Emotional Intelligence 2.0 and co-founder of TalentSmart, recently highlighted at Forbes.com some of the qualities that make people more fascinating to others.Here are some characteristics you may want to focus more on projecting so that others will find you more engaging:1. Demonstrate passion. “Interesting people don’t just have interests; they ha

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REALTORS: Are Your Online Profiles Out of Date?

An average of 10 percent of brokerages’ online profiles are inaccurate or outdated, according to an audit by the WAV Group, a real estate consulting firm. And the slower winter months are the perfect time to do a digital clean up.Start by identifying all your business's online profiles, whether they are on your own website, Realtor.com, Facebook, Homes.com, Zillow, etc. Then collect the necessary information to update those profiles. This could

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