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REALTORS: The reverse marketing listing presentation

Do you talk about how great you are in your listing presentation? You might be doing it all wrong

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REALTORS: Plenty of leads, no conversions? 5 tools to boost returns

How to stay competitive in a crowded arena where time is money and engagement matters Speed-to-lead is essential, and all these tools get you there. You have to invest in trying new ways to increase your conversions, and the online lead conversion cake can be slice different ways: Pure AI, computer-assisted and good old human contact.If online lead generation is one of the pillars of your business, then you’re already well-versed in the hustle

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Congratulations James Melton with closing 1626 Valley Lane, Fullerton, CA at $810K

James can be reached at:James Melton909-281-0425jmelton4re@icloud.comiPro Real Estate was founded on the idea of building a better living with champion service. We focus on incorporating and mastering the latest technologies and procedures keeping you above the crowd. Our team of professionals set a stronger standard of business, abide by a strict code of ethics and give superior service.We have the experience necessary to make your real estate

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REALTORS: 3 Tips for Selling a Small Home

You just landed a smaller-than-average listing. Now you have to figure out how to capitalize on the square footage to help the house stand out in your marketing. Desare Kohn-Laski, broker-owner of Skye Louis Realty in Coconut Creek, Fla., offers these three ideas that both agents and brokers can use to make a small home a hot sell. Identify the target market. There is a segment of buyers who are attracted to smaller homes. With millennials enteri

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REALTORS: 7 Innovations That Could Change Your Business

Seven technology startups have been chosen to take part in the National Association of REALTORS®' REach accelerator program this year, which aims to offer the companies guidance on making a bigger footprint in the real estate industry. Second Century Ventures, NAR's strategic investment arm, selects early- to mid-stage companies each year to take part in the program and glean industry expertise and influence as they launch their products.Meet th

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REALTORS: New agent? 4 tech tools for building long-term success

Not every technology solution is ideal for new agents -- here are four that can get you that first dealKey Takeaways New agents need to balance new business efforts with long-term planning. Naberly, MailChimp, ZipComps and RealSatisfied provide an array of smart, easy tools to establish and maintain business.Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.It’s not easy to ge

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REALTORS: 3 Facebook posts real estate prospects can’t resist

If you don’t go where the people are, you’re putting yourself at a disadvantage before you even get startedKey Takeaways Combine Facebook ad targeting and organic actions to yield massive results. Take advantage of video to build a deeper, more lasting connection with your audience.You already know that Facebook is the most effective tool for getting leads flowing into your business.But what’s working right now? We checked in with three age

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REALTORS: Create Engaging Campaigns on Instagram

Whether it's promoting images you've published on your account or creating video ads up to a minute long, Instagram is becoming marketers' social media platform of choice due to the sheer simplicity of being able to put beautiful content in front of a targeted and engaged audience.Instagram is visually focused and mobile first and offers 60 times the advertising rate of return than Facebook, and 120 percent more user interactions than Twitter, ac

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REALTORS: Are real estate agents scared of their own success?

The most productive activities in real estate are the ones that require the most braveryKey Takeaways Many time-consuming tasks can be delegated. Some agents fear what lies at the end of a successfully leveraged business.Experienced real estate agents will tell you that they are far better at some activities in their daily work than they are at others.Many will readily admit that they can pinpoint exactly which activities net them the most reward

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REALTORS: Turning Setbacks into Success

In every person’s career, there are pivotal moments that stand out. These experiences can range from landing your dream internship to being made partner at a firm, and each holds its own set of lessons. However, I’d argue that the setbacks and failures we experience shape us equally as much as our successes. We are defined by our failures, the lessons we choose to learn, and how close we stay to the pulse of change in order to keep up with ma

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