Tense situations with clients can sometimes get heated. When this happens, it’s important to remain in control of your emotions. A recent SmartBrief column by John Stoker lists important tips for keeping your cool and preventing a damaged relationship.Do a physical checkJust breathe—slower and measured breathing helps the brain’s amygdala from stopping logical thoughts. Stoker suggests taking a brisk walk, climbing some stairs, or even taki
Remember, social media success means being socialKey Takeaways Take advantage of all the platform's updates, make sure to use different content types, and keep it social.Instagram has been dominating 2017.The platform updates regularly, it recently hit over 700 million monthly users,and over 250 million users are using the stories feature daily.Real estate agents can use Instagram to build their brand and their business.Engagement on the plat
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Stellar schmoozers can corner the referral market and build relationships that increase their business. But there is an art to networking and making lasting connections. Keller Williams recently posted several tips for real estate pros on its blog, including:1. Practice. Networking gets easier if you work on it. Find someone with which you can role play. Rehearse introducing yourself and plan ice-breaker conversations in advance.2. Don’t lead
Increase a property's emotional appealShould you shoot a video for your listing? The answer is simple: yes, yes, yes! Peter Lormier of PLG Estates explains why every real estate agent should be doing video.There’s a statistic going around that says that 90 percent of sellers want video listings and only 10 percent of agents actually do them.So what are the benefits of doing a video?People searching on their phones stop for well-done, prof
More builders might soon be looking to hire agents to get an edge over the competitionKey Takeaways Builders and agents who come together provide a higher level of service for buyer clients who want an exceptional experience from build to buy. The success of the New Home Advisor position at Inspire might prompt more builders to hire agents in an adviser capacity.Realty agent Whitney O’Reilly has a new role, and it’s one she thinks other licen
Stick to the fundamentals even when business is solidKey Takeaways Staying true to the core elements of your business, being consistent on social media and networking will ensure a long and steady career.The current real estate market is thriving: Sales are high, and home prices are increasing.According to the National Association of Realtors (NAR), existing-home sales were at a seasonally adjusted annual rate of 5.57 million in April 2017, a 1.
To better target your marketing dollars, real estate brokerages are leveraging predictive analytics to reach those who are most likely to buy or sell.Predictive analytics is a way to forecast future trends and results by analyzing historical data with statistical algorithms. New technology has made it more accessible in recent years to businesses of all sizes.Imagine being able to target a consumer who is contemplating selling before they even
No matter if your client is buying or selling, counteroffers can pose sticky negotiations from both sides. Here are three tips for successfully responding to counteroffers:1. Ask for something in return.Sellers and buyers alike should remember that counteroffers are made because the other party outlines something very specific they want in the transaction, Kohn-Laski says. For example, if your buyers find that appliances are specifically not
Agents who use direct mail to market should give this iPhone app a lookKey Takeaways Direct mail remains a highly effective marketing and customer follow-up tactic. This iPhone app lets users embed links to videos that are later accessed via text shortcodes. Gift cards are printed directly onto mailings via a patent pending process.KardZee is a service that lets real estate agents create and mail custom postcards. Platforms: iOS app; browser-base
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